• WORDMUSCLE
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MICAH ENLOE + WRITER + CONTENT CREATOR + BRANDWIZARD

  • WORDMUSCLE
  • About
  • SAY HIEEE

digital content: Hallmark Channel

For Hallmark Channel’s Number 1 Fan Sweepstakes, there was a need for a digital fan package as a gift for all the fans that submitted an entry.

Following the Brand Voice Guide I created for Hallmark Channel, we wanted the copy for the GIFs and social media backgrounds to be playful, warm, human, and shareable so that fans would immediately smile when they saw them, actually use them, and also share them with friends.

Here are some examples:

mmmawarmcupof_solid.gif
digi21_hc_fan_contest_digital_daily_prizes_1200x1200_v08.jpg
frown_into_crown_2_rollback.gif
digi21_hc_fan_contest_digital_daily_prizes_1200x1200_v07.jpg
digi21_hc_fan_contest_digital_daily_prizes_1200x1200_v11.jpg
frown_into_crown_solid-2.gif
mood_hc_gradient.gif
soc21_hc_fan_contest_digital_daily_storyteller_v09_1080x19920.jpg
soc21_hc_fan_contest_digital_daily_storyteller_v03_1080x1920.jpg