The third installment in Netflix’s popular family-friendly Christmas movie, A Christmas Prince: The Royal Baby needed a simple tagline that had a sprinkle of happy intrigue and a sparkle of hopeful holiday delight.

Playing with the idea of “expecting” a baby and also a cheeky suspense for what’s to come next in the story, the final tagline chosen was:

THIS HOLIDAY SEASON EXPECT THE UNEXPECTED

Here are some other favorite finals:

HAVE YOURSELF A MERRY LITTLE ONE

HEIR ON THE SIDE OF MAGIC

IT TAKES A CHILD TO RAISE A KINGDOM

LITTLE THINGS BRING EVERYONE TOGETHER