Hallmark Channel needed a catchy tagline for their All New Original, A Kismet Christmas. It needed to encapsulate the somewhat magical themes of the movie, that destiny is guiding us all. It also needed to give a little hint at the story of how it call comes down to the cookies.

In addition to the line chosen, here are some other fun ones I helped whip up:

YOUR STORY’S ALREADY SMITTEN

YOUR NEXT CHAPTER IS GOING TO BE SWEET

TRUST THE COOKIE

YOU HAD ME AT COOKIE

LOVE’S JUST WAITING FOR YOU TO MAKE THE FIRST COOKIE