Spectrum was in the process of launching their new mobile service, and they wanted to target a cross-section between the Hispanic market and the General market.
I was brought in to infuse a uniquely American insight into the scripts as well as young-and-fun language that could appeal to both English and Spanish speakers.
For example, knowing that “eando” was the equivalent of “ing” in English, I came up with many “Spanglish” words like “FaceTimeando” or “BingeWatcheando.”
During the process, I proposed multiple scripts of completely original songs, each with varying tones and insights. I even sang the songs for the client. Some of the song options I presented were:
Spectrum Mobileful, Spectrum Mobileability, Spectrum Mobiling . . .
The Spectrum Mobilicous script had to be my favorite:
Girl: There’s a new mobile plan in town, and it’s ambitious
Boy: Word is, it’s called Spectrum Mobilicious
Girl: Unlimited TALKalicious, TEXTalicious
Boy: Hit up your boys, it’s Facetimealicious
Girl: Work with your girls, it’s side-gigaliciuos
Boy: Get swole all day, it’s YouTubealcious
Girl: Binge-watch all night, it’s Netflixalicious
Boy: Swipealicious, Matchalicious
Both: Save on your bill, it’s Cashalicious
Both: With Spectrum Mobilicious