The up-and-coming charismatic talk show and filmed podcast host, Scott Evans, needed a new creative strategy to guide a brand revamp for his show, including new key and taglines. In short, in order to compete with the big guns, he needed his show to look as fun, welcoming, whimsical, and uniquely “Scott Evans” as the show itself.

Working with a designer, we came up with a new creative strategy with over 9 conceptual buckets and countless iterations for each bucket. Long and lovely creative story short, the final creative direction for HOUSE GUEST was a balanced vibe of whimsically welcoming and wonderfully absurd. We took this same energy and amped it up for the night time version of the show, HOUSE PARTY.

Below are some of my favorite lines from the project:

In Scott's Hood, Everyone's Understood

Won't You Be Scott's Neighbor?

Pack Nothing. Unpack Everything.

Overshare. Overstay. Everything's Okay.

Certified Organic Realness

Your Bestie Better Than All The Restie

Scott It Like It's Hot

Some Like It Hot. Everyone Likes It Scott.

Fame To Table. Y'all Hungry?

All You Can Meet

Pull Up. It's All You Can Meet.

It's Giving Scott Couture

Popping Questions. Popping Bottles. Popping Off.