Hallmark Channel needed a fun, whimsical, magical tag line that matched the energy of the All New Original, A Magical Christmas Village. As this movie was not a typical rom-com, with elements of childlike wonder, the tagline needed to make a reader feel the same without saying it.

In addition to the final line, here are some others I dreamed up:

WHAT IF SOMETHING SO SMALL COULD BE SO GREAT?

BE HAPPY WHAT YOU WISH FOR

IT’S ALL ABOUT THE MINIATURE THINGS

IT ALL BEGAN WITH A WISH

REMEMBER WHEN YOU FIRST WISHED?

REMEMBER YOUR FIRST WISH?

A SMALL TOWN WISH. AND MAYBE A KISS.

MAKE A WISH UPON…