As Hallmark Channel has leaned more and more into binge-worthy reality content, Celebrations with Lacey Chabert Season 2 needed a tagline that encapsulated the feel-good, inspiring nature of the show that’s all about celebrating everyday good people making a difference.

In addition to the winning line, GOOD PEOPLE ARE THE LIFE OF THE PARTY, some other final fun lines I wrote included the following:

YAY IT FORWARD

THRILL THEM WITH KINDNESS

LET’S GET THIS KINDNESS STARTED

THE HOST WITH THE MOST KINDNESS

GRAND PARTIES FOR GOLDEN-HEARTED HEROES