For Hallmark Channel’s longest running and hit series, When Calls the Heart, season 12’s key art needed a tagline that encapsulated a huge shift in history, the roaring 20s, as well as a shift in a renewed sense of hope for the characters. Additionally, the lines needed to directly reference gold, romance, and/or the season’s theme of life being a party.

In addition to the winning line, LOVE SPARKS A NEW GOLDEN ERA, I whipped up some other fun ones I’m proud of:

ROMANCE IS ROARING

LIFE IS A PARTY. LOVE LIKE IT.

WELCOME TO THE GOLDEN AGE OF LOVE

PAINT THE TOWN GOLD

ROMANCE RAZZLE DAZZLE