Each year at Hallmark Channel, we do a B2B Ad Sales campaign that focuses on appreciation for our partners via a number of Gift Mailers.

This is a good example of implementing the season’s global marketing “Countdown to Christmas” campaign, blending a cohesive brand tone and design with both digital and print, at multiple client-facing touch-points: E-blast with CTA, Website with Info Form, Thank You Page, and Printed Insert accompanying each gift.

Here are a few of 2024’s Ad Sales Mailers: