Part of my job at Hallmark Channel is to come up with billboard lines/concepts for the holidays. This billboard is especially important because it sits right outside Crown Media’s headquarters in Studio City, LA.

Pictured are some of the final lines chosen, and here are some other favorites I’ve come up with too:

It’s Love O’clock

Watch your heart out, Cupid.

You’re as beautiful as the day we subscribed to Hallmark Channel.

Tonight you’ve got a double-date with popcorn and Hallmark Channel.

The most heart-healthy workout in 2022: Hallmark Channel

2022 Resolutions: Pet puppies, Eat cookies & Watch Hallmark Channel

Next year we’re putting a giant Christmas tree on the moon.

There’s no time like the Hallmark present.

Hallmark movies are a girl’s best friend.

When your zodiac sign is a Christmasittarius…