For Hallmark Channel’s Number 1 Fan Sweepstakes, there was a need for a digital fan package as a gift for all the fans that submitted an entry.

Following the Brand Voice Guide I created for Hallmark Channel, we wanted the copy for the GIFs and social media backgrounds to be playful, warm, human, and shareable so that fans would immediately smile when they saw them, actually use them, and also share them with friends.

Here are some examples: