For Hallmark Channel’s month-long Valentine’s Day on-air and online stunt, Loveuary, there was a need for a digital package as a gift for all the fans that joined our new Book Club celebrating Jane Austen books.

Also, for the entire month we premiered Jane Austen themed movies, including Hallmark Channel’s own take on Sense & Sensibility.

Following the Brand Voice Guide I created for Hallmark Channel, I made sure the copy for the GIFs was playful, warm, and shareable so that true Jane Austen fans would immediately fall in love with them.

In addition to the ones highlighted here, I conjured up many GIF-brief, catchy copy lines, such as:

Proudly Austen-tatious

Read Between the Wines

Talk Darcy to Me

Here for Quips & Tips

Match Made in Pemberley

2 Literary to Quit

Got Wit, Won’t Quit

Strike a Prose

Darcy: OG Hallmark Hunk

Never Plain Jane

All Pride, No Prejudice

Hallmark Sense, Loveuary Sensibility

Obstinate, Headstrong Hallmark Girl

Jane Austen out of ten

Feeling Cute. Might Loveuary Later.

No Bookshelf Control

Manners & Manors

Wish Upon a Literary Star

Jane in the Membrane

Comma Here Often?