At Supercharged, an LA-based fitness, life coaching, and philanthropic collection of brands, I was responsible for all email marketing. Instead of trying to “sell” our products via email in a salesy kind of way—because no one reads those emails!—my strategy and alternative approach was to keep our growing community of fans engaged and inspired to be their best selves.

To achieve this, we blasted out catchy, on-going, and easy-to-read tips for personal empowerment, happiness, and well-being to foster a sense of belonging. Instead of trying to overtly get something tangible from them, we gave them something intangibly priceless: increased self-love. From this, we saw increased growth and engagement with the company across the board. Result?

They bought more things.