experiential copy: Hallmark Christmas Cruise

As Copywriter at Hallmark Media, I was charged with the task of bringing our happy, smile-worthy brand voice to a massive new experiential undertaking, the Hallmark Christmas Cruise.

That included all consumer/passenger touchpoints: web copy, email blasts, social media posts, ship signage/decorations copy, product design copy for gifts/swag, on air lower third pop-ups with CTAs, video promo scripts, naming of events, etc.

Here are some visuals samples of cruise gift products and web copy, as well as some of my favorite product and marketing taglines:

MERRY CRUISEMAS

CHRISTMAS FLOAST MY BOAT

DASHING THROUGH THE SUNSHINE

ALL IS BALMY. ALL IS BRIGHT. ALL ABOARD.

SUNDECK THE HALLS

NAUTICAL OR NICE?

DECK THE SUNDECKS

JINGLE ALL THE WAY TO THE BAHAMAS

LET IT GLOW

SIMPLY HAVING A WONDERFUL CHRISTMAS CRUISE

SEAS THE DAY THE HALLMARK WAY