As Hallmark Channel’s sole copywriter, I was tasked to brainstorm new tag lines for its brand refresh. We wanted it to embody the “transformational power of love,” yet also speak to Hallmark’s hopeful future of welcoming more diverse storylines and an ever-expanding audience.
Where Love Happens was chosen.
Some other notable finalists were:
Love Reigns
Happily Ever Always
The Future is Happy
Live Your Love
Welcome Home
See Yourself Here
The Crown of Love
Long Live Love
Made in Love
Welcome to Loveland