As Lead Copywriter for Harbor, an emergency preparedness app, I had the opportunity to contribute to the brand's development, launch, and ongoing redesign of the app experience from the ground up.

In this role, I was responsible for writing and editing the complete UX/UI experience within the Harbor app (now part of Citizen app). This included establishing naming conventions, creating all informational content for the 11-week emergency preparedness program, and detailing potential risks such as hurricanes, wildfires, and earthquakes. I also developed Harbor’s Brand Voice Guide, ensuring consistency across in-app language, marketing communications, e-commerce, email drip campaigns, and social media.

The combination of playful yet informative content and a user-friendly experience significantly enhanced user engagement, resulting in positive feedback from our community.

For a closer look at the content and tonal aspects of this UX/UI project, here’s a brief screen recording walkthrough along with a selection of screenshots.