Hallmark Movies & Mysteries was launching a new flagship mystery series, and we needed a catchy tag line that showed the lead character as a powerful female hero who always set out to get justice and find the truth. We also needed to make it clear that this was not just a movie, but an entire series launch.
In addition to the line chosen, some other options I came up with were:
JUSTICE IS JUST BEGINNING
JUSTICE IS JUST THE BEGINNING
THE TRUTH IS JUST THE BEGINNING
THE TRUTH IS JUST BEGINNING
A NEW FIGHT FOR TRUTH BEGINS
NOW SHE’S GOT A MIND TO FIGHT INJUSTICE
INJUSTICE IS JUST BEGINNING TO GET A PIECE OF HER MIND
JUST THE BEGINNING OF JUSTICE WINNING