The third installment in Netflix’s popular family-friendly Christmas movie, A Christmas Prince: The Royal Baby needed a simple tagline that had a sprinkle of happy intrigue and a sparkle of hopeful holiday delight.
Playing with the idea of “expecting” a baby and also a cheeky suspense for what’s to come next in the story, the final tagline chosen was: THIS HOLIDAY SEASON EXPECT THE UNEXPECTED
Other tagline options were:
Have yourself a merry little one
Heir on the side of magic
It takes a child to raise a kingdom
Little things bring everyone together