As the harbor shop continues to expand, we wanted to personalize the ecommerce shopping experience, so that when someone opens up a product, it doesn’t just feel like any other box of stuff in the mail. We wanted to offer a touch of specialness to it.

In our team, I came up with the idea/concept to play off the old HOLLYWOODLAND sign as a way to make the harbor shop experience feel bigger than just a store, but an actual always-hopeful and safe destination - a magical dreamy place where one feels adequately prepared for anything.

We created an actual front-and-back postcard that you can display on your fridge, and on the back there’s a cute thank you note along with a QR-code CTA to download the harbor app to further synergize all silos of the harbor business.