As Lead Copywriter & Content Strategist at harbor, I was tasked with helping to revamp the harbor SHOP with catchier risk-specific headlines, product descriptions that were fun to read, and added value copy that highlighted interesting facts about each of our products.

For the product descriptions specifically, we wanted each product to have some personality that would make shoppers smile, instead of just spouting off features and prices. For instance, for a solar lantern from luminAID, the product description was, “When life gives you lemons, make luminAID” or for a water storage container made of plastic bricks the description was, “She’s a BPA-free FDA-approved brick house full of water.”

For the added value copy specifically, we wanted an “Aha!” moment for each product. For instance, for an enamelware percolator, the line was, “Fun Fact: Enamelware became popular in the Industrial Revolution and is popular still!”

I’ve included some screenshots, but to fully enjoy the breadth of work, feel free to explore the harbor SHOP here.