Lucent Los Angeles asked me to take the fresh brand voice I came up with for their boot line and apply it to their full clothing product line, including jackets, shirts, button-downs, sweaters, slacks, and jeans.
I continued with the same vibe of incorporating aspirational movers and shakers, LA’s coolest places and streets, and only-in-California experiences. Coming up with unique product descriptions for every clothing item, I injected the same tone of voice, evoking hope, creativity, wildness, and encouragement to dream big.
These images capture just some of my many favorite descriptions.