In addition to launching the Harbor safety app, we also launched a family of completely new safety products. The goal here was to create easy-to-use, no-nonsense products that were sleekly designed, playfully named, and also effective at keeping you safer.

As Lead Copywriter for Harbor, using the Brand Voice Guide I created, I conducted extensive copy explorations to name all of our new products, and I explored snappy, catchy taglines for each product that would convert well for ads, social media, and other communications.

Shown are pictures of the final products that were available on our Harbor Shop, which sold out quite regularly (Harbor has since been acquired by Citizen app). Here are the final names and accompanying final tag lines:

Fire Stopper. Save space. Stop flames.

First Aid Flask. Your on-the-go safety bottle.

Pain Stopper & Pain Stopper Pro. Face trouble. Patch wounds. Feel better.

Cut & Shatter. Never get stuck.

Flame & Rain Blocker. Heatproof. Wetproof. Worryproof.

Shock & Lock. Like seatbelts for your cabinets.

Shake Stopper. For Earthquakes, Kidquakes, & Petquakes.

Sun Shower. Sun-warmed water. On-the-go shower.