Throughout the year, Hallmark Channel changes their billboards to reflect the changing seasons and evolving trends. It’s my job to brainstorm, concept, and write tag lines for these billboards.

Pictured are some of the final lines chosen, and here are some other favorites I’ve come up with too:

Dear LA, We hope your day feels like one of our movies.

Whoever needs to see this, We Hallmark Channel You Very Much

Summer Checklist: Brunch, Beach, Sunset, Popcorn, Cuddles, Rom-Coms, Repeat

Hallmark story short – Yes, he’s the one, and now you’re a royal princess.

Summer is never a bummer on Hallmark Channel.

This is a sign that love is just down the road for you.

Summertime, and the Christmas is easy.

S’more Christmas Movies Please.

The Hollywood Hills are alive with the sound of Hallmark movies.

Hallmark Channel & Thrill