When I joined harbor there was no social media presence at all. We began with Instagram and worked our way outward to Facebook, Twitter, LinkedIn, and TikTok. The goal was to epitomize the harbor ethos in social media form.

During this time, I created the brand’s tonal guide, which we used for all social media posting, all customer-facing communication, and the tone for the entire app as well. We didn’t want to feel fear-based, doom-and-gloom, or boring. We wanted to bring humanity, approachability, and even humor to disaster preparedness.

Here are some notable examples from IG, or you can check out harbor’s IG account. In addition to all the copy, I also had a hand in a lot of the design work using FIGMA. Additionally, you’ll see a video with a glimpse of the social media video that I created myself.