In a push for more love stories that embrace Hanukkah and Jewish traditions, Hallmark Channel’s Hanukkah on Rye boldly invites all to celebrate in a uniquely Jewish story of coming together. As the movie title is already playful, the tagline needed to maintain that playfulness yet also shed some light on the plot, which centered around a latke recipe.

In addition to the winner, here are some more lines that I loved writing:

OY TO THE WORLD!

A NEW YORK DELI LOVE STORY OF GELT OR GLORY

TWO RIVAL DELIS. ONE ROMANCE IN A PICKLE.

HAPPY CHALLAH DAYS