In a push for more love stories that embrace Hanukkah, Hallmark Channel’s Hanukkah on Rye boldly invites all to celebrate in a uniquely Jewish story of coming together. As the movie title is already playful, the tagline needed to maintain that playfulness yet also shed some light on the plot, which centered around a latke recipe.
In addition to the winner, other lines in the mix were:
OY TO THE WORLD!
A NEW YORK DELI LOVE STORY OF GELT OR GLORY
TWO RIVAL DELIS. ONE ROMANCE IN A PICKLE.
HAPPY CHALLAH DAYS