Hallmark Channel’s super-fun story about a woman having her quinceañera later in life, Never Too Late to Celebrate, needed a line that was as cheeky as the story itself. Additionally, the line needed to capture Hispanic-America viewers with a bit of Spanish - a fast-growing target segment - so they would tune in more to the network. We also need to maintain core viewers; so the line couldn’t be too far out there.

This is the sassy line that beat the rest:

QUINCEAÑERA AT 30? NO PROBLEMA.

Here are some of the other fun final lines:

AGE IS JUST A NUMBER OF QUINCEAÑERAS

TWO QUINCEAÑERAS ARE BETTER THAN ONE

TWO QUINCEÑERAS OLD & READY FOR THAT TIARA