Hallmark Channel’s super-fun story about a woman having her quinceañera later in life Never Too Late to Celebrate needed a line that was as cheeky as the story itself. Additionally, the line needed to capture Hispanic-America viewers with a bit of Spanish - a fast-growing target segment - so they tuned in to the network. We also need to maintain core viewers; so the line couldn’t be too far out there.
This is the sassy line that beat the rest:
QUINCEAÑERA AT 30? NO PROBLEMA.
Other fun lines included:
AGE IS JUST A NUMBER OF QUINCEAÑERAS
TWO QUINCEAÑERAS ARE BETTER THAN ONE
TWO QUINCEÑERAS OLD & READY FOR THAT TIARA