Netflix needed some tagline and pedigree line options for its up-coming theater mockumentary comedy starring David Harbour of Stranger Things. It was one of their first mockumentaries about theater and acting, and so, to make it special, they wanted both the pedigree line and tagline to capture the serious silliness of the film. As copywriting with a touch of playfulness and wit is my speciality, I presented over 30 tone-appropriate options for both categories.

The final pedigree line chosen: A NETFLIX PLAYHOUSE FEATURETTE

The final tagline: DAVID HARBOUR AS DAVID HARBOUR AS DAVID HARBOUR

Here are some other fun tagline options for Frankenstein’s Monster:

MADE POSSIBLE BY RUSSIAN DIRTY MONEY

BREAK THE FOURTH WALL. AND THE FIFTH. AND THE SIXTH...

THERE’S NO CURE FOR TELEVISED THEATRE

ACTING IS A GHASTLY CREATURE

QUITE POSSIBLY EVEN STRANGER THAN STRANGER THINGS

SOME THEATRE IS BETTER LEFT UNTELEVISED

YOU’LL HATE IT SO MUCH YOU’LL LOVE IT