A movie about food, travel, and love, Hallmark Channel’s A Pinch of Portugal needed a succinct, catchy tagline with a familiar food flair with a Portuguese twist. Playing with one of the most common quick-read food phrases on earth, I gave it a Lisbon wink.

In addition to LISBON APPÉTIT, other fun ones included:

COOK. PLAY. LOVE.

A CHOPPING BOARD TO CENTER STAGE STORY

GOURMET THE DAY

COOK WITHOUT RESERVATION. LOVE WITHOUT HESITATION.