Hallmark Channel’s Betty’s Bad Luck in Love presented a unique challenge in that we needed to show key art with a tagline that adequately told the story of our protagonist’s “curse,” without going against any of Hallmark’s brand attributes. We didn’t want to get too morbid, sad, or even Satanic, but we did want to evoke that something lightly dark and magical was at play.

In addition to the winning line, here are some other finals that I wrote:

ACCEPTING HEX-BOYFRIEND APPLICATIONS

WILL HE BE HER FUTURE HEX-BOYFRIEND?

SPELLBOUND OR BOUND TO BE TOGETHER?

A GETTING HEXED TO GETTING HITCHED STORY

MALEVOLENT SPELL OR BENEVOLENT TALE TO TELL?

BEWITCHED, WILL SHE EVER GET HITCHED?

LOOKING FOR ROMANCE, THE HEX-TENDED EDITION