Christmas at Sea was a never-been-done-before undertaking for Hallmark Channel. On Hallmark’s highly successful Christmas Cruise, a series was filmed that not only happily documented the Christmas experience, but also created a binge-worthy series with heartwarming passenger stories and many of Hallmark’s top stars.

For the key art to encapsulate and celebrate this vibe, we needed a tagline that was short, sweet, very Hallmark, and undeniably cruise-worthy.

Here are some of my favorites:

YOUR HALLMARK STORY SETS SAIL

SEAS THE DAY THE HALLMARK WAY

SUNDECK THE HALLS WITH HALLMARK

A NOEL THIS NAUTICAL? ONLY HALLMARK

MAKING WAVES WITH HALLMARK MEMORIES

NAVIGATE TO HALLMARK HAPPINESS