As part of Hallmark Channel’s on-going strategy to diversify its storytelling to show all types of love, including LGBTQ stories, this movie exemplified an opportunity to show simple, approachable key art with a tagline that hinted at the story of two women falling for each other. The key was subtlety: authentically hint at a lesbian love story, while also not alienate viewers with subject matter they might not be familiar with.

Here are several other taglines that almost made it:

HOLD THE PERSON WHO HOLIDAYS YOU BACK

YULE ALWAYS FIND WHO’S BRIGHT FOR YOU

LOVE ALWAYS SHINES A WAY

LOVE SPARKLES WHEN YOU LET IT