For Hallmark Channel’s 2024 holiday blockbuster, Holiday Touchdown: A Chiefs Love Story, we needed a catchy, snappy, smile-inducing tagline with broad appeal while still capturing the heart-warming essence of the brand.

In addition to the winning line, DON’T FUMBLE THE PERFECT CATCH, some other final fun lines I wrote included the following:

JINGLE ALL THE WAY TO ARROWHEAD

TWO SEASONS ARE ABOUT TO COLLIDE

REAL FANS NEVER STOP BELIEVING 

DREAMING OF A RED AND GOLD CHRISTMAS

THE MATCHUP OF THE SEASON