For Hallmark’s destination love story set in Italy, Villa Amore, we needed a tagline that made it very clear that story’s setting was in Italy, while still giving potential viewers intrigue as well as a hint at what the story was about: building a new love is just like remodeling a villa.

Here are some of my favorite taglines:

HOME WASN’T BUILT IN A DAY

NEVER TOO LATE FOR FATE TO RENOVATE

WHEN ONE DOOR CLOSES, ITALY OPENS

DON’T WORRY, BE SUNNY

CAN TOO-GOOD-TO-BE-TRUE COME TRUE?

WOULD YOU RENOVATE YOUR LIFE FOR ONE EURO?