The Hallmark+ app needed rewritten collection and navigation descriptions to match the joyful tone of the movies and series we offer and the happy voice of the brand, all elegantly executed with an inviting, enticing style that would inspire H+ users and new members to stay within the app and enjoy our content.

To do this, I created snappy, catchy descriptions that happily hinted at what was within the collections using a conversational tone that would make users smile.