Hallmark Channel Wines needed to push their brand new canned Cheers bubbly Rośe for the summer. We needed to capture the summer fun vibe of the wine, the convenience of it, as well as the Hallmark ethos of joy and celebrating life’s moments.

In addition to the lines chosen for the web campaign, these were some other favorites I bubbled up:

Drink Pink

DIY pool service, anyone?

Happy as a can

Pretty in Pink Rośe

Fizz into Summer

Rośe for every pool dé

Marco Yolo

A Hallmark movie in a can

Tastes like a Hallmark movie

Poolside vibes with your lady tribe

A toast to your happily ever after!

From California with love

Others choose beers. You Cheers!

No glass? No problem.

Pool your summer resources.