filmMED, a healthcare marketing agency start-up, needed revamped, fresh, and exciting online presence that encouraged more clients to join their agency. They wanted to stand out from their stodgy, stuffy competition in the healthcare marketing agency arena.

After conducting a brand voice competitive analysis, I created a new brand tone that was approachable, happy, fun, and human - in other words, no more stale medical marketing talk.

I then used this new Brand Voice Guide for the new website launch and for accompanying e-blasts, social media, and other branded communications. The result was positive feedback and brand new clients.

Here are a few screenshots of the web copy: