Netflix needed some tag line and pedigree line options for its up-coming theater mockumentary comedy starring David Harbour of Stranger Things. It was one of their first mockumentaries about theater and acting, and so, to make it special, they wanted both the pedigree line and tag line to capture the serious silliness of the film. I presented over 30 tone-appropriate options for both categories.
The final pedigree line chosen: A NETFLIX PLAYHOUSE FEATURETTE
The final tag line: DAVID HARBOUR AS DAVID HARBOUR AS DAVID HARBOUR
Some of the other fun tag line options for Frankenstein’s Monster were:
Made possible by Russian dirty money
Break the fourth wall. And the fifth. And the sixth...
There’s no cure for televised theatre
Acting is a ghastly creature
Quite possibly even stranger than Stranger Things
Some theatre is better left untelevised
You’ll hate it so much you’ll love it
This is the second spot in the series of Virgin Mobile funny videos that I helped write. Here Carlos is clearly on the front lines of what it’s like to be a customer service representative at a company that is clearly not Virgin Mobile.
TV spots shouldn’t be boring; they should make you laugh out loud and make you want to join in on the fun. This was a script I wrote as a proof of concept; I also acted in the sketch as well. Because the best part of waking up is definitely not poop in a cup. Because good coffee.
Fiction, 285 Pages - Published April 4, 2017
Colin is a lustful, failed writer living with his boyfriend Rudolfo in Astoria, Queens; he’s also a 9-to-5-er at Heller, Heller, & Hah, an esteemed insurance brokerage firm in a tall brass tower on Park Avenue. It’s a place where the verbal abuse is more pungent than the instant coffee shit-pods and the CEO is a Korean dictator in love with Napoleon and money. On Colin’s usual morning walk to HH&H, a tragic accident occurs and a revelation ensues. Bleeding out, Colin transforms into a wandering, shape-shifting soothsayer throughout time and place. Conjured by his own slow demise, Colin travels through kaleidoscopic memory, visions of the future, and the sacred, forgotten words of his past, eventually revealing the most important wisdom ever spoken to him. Wanton, surreal, and hilariously raw, Park Avenue Purgatory is a testament that lightly bears witness to the darkest of thoughts that hide within: Will this be the day one of us is found dead?
Can an app make PrEP as Easy to Get as Pizza?
Nurx’s tech-based approach to prescribing Truvada cuts out the shame and inconvenience of a doctor’s visit.
Some water bottles are just a little more magical 💫, a little more wild 🌋. #BuiltForTheWild
Spectrum was in the process of launching their new mobile service, and they wanted to target a cross-section between the Hispanic market and the General market.
I was brought in to infuse a uniquely American insight into the scripts as well as young-and-fun language that could appeal to both English and Spanish speakers.
For example, knowing that “eando” was the equivalent of “ing” in English, I came up with many “Spanglish” words like “FaceTimeando” or “BingeWatcheando.”
During the process, I proposed multiple scripts of completely original songs, each with varying tones and insights. I even sang the songs for the client. Some of the song options I presented were:
Spectrum Mobileful, Spectrum Mobileability, Spectrum Mobiling . . .
The Spectrum Mobilicous script had to be my favorite:
Girl: There’s a new mobile plan in town, and it’s ambitious
Boy: Word is, it’s called Spectrum Mobilicious
Girl: Unlimited TALKalicious, TEXTalicious
Boy: Hit up your boys, it’s Facetimealicious
Girl: Work with your girls, it’s side-gigaliciuos
Boy: Get swole all day, it’s YouTubealcious
Girl: Binge-watch all night, it’s Netflixalicious
Boy: Swipealicious, Matchalicious
Both: Save on your bill, it’s Cashalicious
Both: With Spectrum Mobilicious
filmMED, a healthcare marketing agency start-up, needed revamped and exciting web copy for their new website launch. They wanted to stand out from their stodgy competition with a brand tone that was approachable, happy, and fun.
As a Freelance Copywriter with We Believers Advertising Agency in New York, I was tasked to come up with a couple funny Virgin Mobile spots that poked fun at the stressful lives of customer service representatives - all to get more people to switch to Virgin Mobile.
“Nowadays I am told I have “guns” and I am with-muscle, an amount I’m happy with at least. Like being with-child I imagine, my time as a gym-goer has been an up-and-down sometimes-creepy battle inside – a little parasitic demon sucking and kicking and shitting and sleeping inside you – as well as out – a cornucopia of observation of how we see ourselves, the weird things people do, what’s actually true, and what’s really healthy.”
Nestle needed some tag lines for Butterfinger that centered around the idea of using the idea of BOLDNESS for its Super Bowl commercials. Here are a few of the chocolatiest.
This was another Netflix tag line exploration for an up-coming “Lifetime”-like thriller with a strong female lead. It was groundbreaking for Netflix, so they wanted the line to capture the dramatic, suspenseful essence of the movie.
The final tag line chosen: BE CAREFUL WHAT YOU REMEMBER
Some of the other tag line options were:
A picture’s worth a thousand lies
Love is a possession
Memory lies. Love kills
He loves you to death
During my time at Supercharged Fitness as head Writer & Content Strategist, I was tasked with revamping the brand from stuffy to sassy. In addition to redoing the entire website and crafting over 50 gen-Z friendly blog posts, I also wrote a stockpile of over 30 mini-scripts intended to be filmed for social media to spread the word about Supercharged. Here are some examples of those videos that I also directed.
In addition to coming up with web copy, scripts, blogs, newsletters, and all written content for the brand, at Supercharged I was responsible for all social media concepts and captions on all channels as well. Here are a few Instagram examples from the time that our creative team decided to focus on the idea of empowerment.
As a Freelance Copywriter at We Believers I was the lead writer for Aaron’s social media under the “Own It” tag line. Our team was responsible for maintaining a regular month-long social media calendar, which included Facebook and Twitter posts as well as banner ads and promotional concepts for in-store and in-stadium events.
I have found the path to world peace, and it’s drinking another man’s piss.
Non-Fiction, 260 Pages - Published October 8, 2014
Enjoying the fat of the land isn’t always an easy process; it takes time to float up. Sometimes things are separated and left behind in a dizzying whirlwind, and sometimes you’re stuck at the bottom of the centrifuge of your seemingly sour life because all your dreams still have yet to coagulate.
A non-fiction memoir, American Cream is the neo-immigrant tale of one man’s soulful, hilarious struggle – churning through every definition of the word “bottom” – to rise, rise, rise in hopes of finding the thick essence of what it means to live happily, somewhere at the top.
From an old island of Thai snakes, Russian thieves, and emotional shipwrecks, he floats on couches back to the new world, a land called Wal-Mart County. Scalded from the heat and frustrated with something tapping within, he whips away to the big apple, which turns out to be far from peachy. Haunted by the timeless, swirling words of a wizardly fisherman named James, he then scales the slippery paper walls of the welfare office where it’s raining babies. He soon wades through the evil gym caves of the rancid-rich, and encounters Bessie-Ann the deer nurse, Sandy the crab-puppeteer, Crab-apple the liar, and all the other gooey creatures that creep in the city’s deep.
After visions of a mysterious coastline, a spring rain comes again and brings with it a growing new sound, the revelation of something bright, lush, yellowish-white, and finally ready to be scraped away.
At Supercharged, I was responsible for all email marketing. Instead of trying to “sell” something via email, I thought it was a better approach to keep fans engaged with something that didn’t actually feel like a newsletter: easy-to-read, empowering messages of personal power.
Wanna level up fast!? Want the life of your dreams!? It’s easy. You just need the magic, manifesting power of Velcro. #velcrobrandhacks